Bake off lessons for Labour

As Channel 4’s big-money grab of The Great British Bake Off looks set to rebound against them, with three of its four stars staying with the BBC and likely to feature in a future look-alike programme, we wonder what parallels there may be with the turmoil in the Labour Party.

1 Old hands (Mary Berry, Jeremy Corbyn) can be surprisingly popular with the young.

2 Crisis – what crisis? Bake Off viewing figures shot up after their furore, and Labour have recruited thousands of new members amid theirs.

3 Loyalty is a widely celebrated virtue – whether to the brand or to the party.

4 You have to be a very big name for people to care that you’re leaving: who were Paul Hollywood and Owen Smith?

plus, of course,

5 Surface glamour is less important than grassroot support – beware soggy bottoms.


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